Card Sorting UX, or Doublespeak Is Out Of Successful Business Strategy Fashion

Card sorting testing may sound a bit confusing for majority of business owners, but the aim of 4testers is not just to provide a deeper insight into the testing world for non-experienced companies, but also help them find the most suitable methods to check the product’s efficiency

With 4testers, your business will face no borders when it comes to checking how effective your software or website is. For a reason, errors and vulnerabilities are better visible by third parties. Our specialists examine your product from all the perspectives possible and do crowdtesting and card sorting website analytics without bias or prejudice. Apart from the mentioned services, we check how logical the structure and functioning of your site is. To meet your project’s objectives, we apply open card sorting, tree testing UX, closed card sorting (to note, card sorting exercises and advanced card sorting analysis may turn into remote card sorting by 4testers), and more.

It doesn’t matter whether you are a B2B agency with expertise in the shopping industry or a startup company offering email marketing services, our organization offers an individual approach in every case, so a 100% right-in-the-target-hit is guaranteed.
Need to make your website more intuitive? Keep on reading to discover how you can benefit with this method!

Tree Testing

Want to get your product structured properly but not sure whether your ideas will meet customer expectations? With the help of special crowdsourcing by 4testers, you will find out which points are considered as weaknesses by end users and what is evaluated greatly. In order to make web/app usability requirements and standards meet UI properties, one of the methods we offer is tree testing. Also known as reverse card sorting, the check under consideration promotes businesses exploring their product’s hierarchical structure from the customers’ point of view. Briefly, with this analysis, developers are able to cope with two major issues which prevent visitors from staying longer with the platform:

Overlapping categories

Ambiguity isn’t too good in this case. When a person visits your site, he searches for a particular way to solve his problem. If there are several menu categories with similar titles, you won’t only confuse a user but also make him leave the page trying to find something clearer. With tree sorting performed by 4testers, you will realize whether the meaning you put into the title is completely understandable for consumers. More mutual understanding equals more support and results in bigger sales rates, activities on your web, etc.

Confusing labels

it is another sort of ambiguity issue. In this case, however, a user may simply not understand a true meaning of a menu button. For instance, without knowing a special terminology, some people can hardly guess what free-range products mean. Any ideas? The key to this riddle is pretty simple. Under this notion, experts mean products of animals who are not kept in cages. Don’t get tricked and use tree testing to avoid such naming mistakes.

Open Card Sorting

In plain English, card sorting is a sort of user testing when research-agents check how qualitative your website’s or application’s design is and whether information architecture is performed at a top-class level.

When applying open card sorting technique, participants don’t have strict limitations. They check your web design and organize site content into topics. Another step of this crowd research is to give names to each defined category. Our specialists use the results achieved and analyze deep customers’ insights, as well as their conscious and unconscious impressions of the UX design.

To note, 4testers choose only interested parties for audit. That means your software won’t be evaluated by people who are totally indifferent to the services your business provides. Since they are a target audience of a particular offer, their goal is to help an organization to make the final product better — a double benefit for both consumers and developers.

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Closed Card Sorting

Obviously, closed card sorting is a reverse process to the open testing. However, the difference is not that obvious. Unlike the previously mentioned crowd testing option, this one sets some restrictions to target checkers. They have to analyze your content and sort it in different categories which are already defined. It seems that testers don’t have to perform one task. However, the impressions and course of thoughts in these two testing subsystems varies.

In case with the first solution, people are completely focused on the platform but analyze it paying attention to their own visions only. In this perspective, this method is exactly what you need to get a better understanding of your target audience. When it comes to closed card sorting, this option allows investigating how well the already existing developers’ vision of customers actually coincides with consumers’ impressions and insights.

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