Card Sorting UX, or Doublespeak Is Out Of Successful Business Strategy Fashion
With 4testers, your business will face no borders when it comes to checking how effective your software or website is. For a reason, errors and vulnerabilities are better visible by third parties. Our specialists examine your product from all the perspectives possible and do crowdtesting and card sorting website analytics without bias or prejudice. Apart from the mentioned services, we check how logical the structure and functioning of your site is. To meet your project’s objectives, we apply open card sorting, tree testing UX, closed card sorting (to note, card sorting exercises and advanced card sorting analysis may turn into remote card sorting by 4testers), and more.
Tree Testing
Overlapping categories
Ambiguity isn’t too good in this case. When a person visits your site, he searches for a particular way to solve his problem. If there are several menu categories with similar titles, you won’t only confuse a user but also make him leave the page trying to find something clearer. With tree sorting performed by 4testers, you will realize whether the meaning you put into the title is completely understandable for consumers. More mutual understanding equals more support and results in bigger sales rates, activities on your web, etc.
Confusing labels
it is another sort of ambiguity issue. In this case, however, a user may simply not understand a true meaning of a menu button. For instance, without knowing a special terminology, some people can hardly guess what free-range products mean. Any ideas? The key to this riddle is pretty simple. Under this notion, experts mean products of animals who are not kept in cages. Don’t get tricked and use tree testing to avoid such naming mistakes.
Open Card Sorting
In plain English, card sorting is a sort of user testing when research-agents check how qualitative your website’s or application’s design is and whether information architecture is performed at a top-class level.
When applying open card sorting technique, participants don’t have strict limitations. They check your web design and organize site content into topics. Another step of this crowd research is to give names to each defined category. Our specialists use the results achieved and analyze deep customers’ insights, as well as their conscious and unconscious impressions of the UX design.
To note, 4testers choose only interested parties for audit. That means your software won’t be evaluated by people who are totally indifferent to the services your business provides. Since they are a target audience of a particular offer, their goal is to help an organization to make the final product better — a double benefit for both consumers and developers.
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Closed Card Sorting
Obviously, closed card sorting is a reverse process to the open testing. However, the difference is not that obvious. Unlike the previously mentioned crowd testing option, this one sets some restrictions to target checkers. They have to analyze your content and sort it in different categories which are already defined. It seems that testers don’t have to perform one task. However, the impressions and course of thoughts in these two testing subsystems varies.
In case with the first solution, people are completely focused on the platform but analyze it paying attention to their own visions only. In this perspective, this method is exactly what you need to get a better understanding of your target audience. When it comes to closed card sorting, this option allows investigating how well the already existing developers’ vision of customers actually coincides with consumers’ impressions and insights.
Our Clients Testimonials
We would like to highlight efficient business processes, accuracy and rapidness of results processing, ability to quickly respond to any kind of request, continuous effort aimed at improving quality of provided services, quality control at all stages and great collaboration between members of the project team. We have a solid 3-year experience in conducting projects in cooperation and ready to recommend this company as a reliable and experienced supplier.
Retail Processes and Mindset department
Team leader Retail Processes and Mindset
We are working in project covering 37 countries and 4 continents. Team is a trustworthy partner who is ready to implement global project design and high standards requirements. I am ready to recommend colleagues as experts in the field of market research.
HQ, Global Management
Global Sales Management
We have successfully conducted unique voice recognition application-testing project in several European markets.
Project covered thousands of unique testers, multiple languages, iOS and Android devices.
Company is a reliable partner that delivers high-quality data as promised according to our specifications.
The cooperation was excellent and we are looking forward to possible further joint projects.
Marketing Manager
Marketing Department
I would like to share my positive experience.
We are working in the framework of new application development, covering:
- Alfa and beta UI/UX app testing;
- Bugs finding;
- User experience journey.
We are currently covering markets in 3 regions (EMEA, LATAM & North America)
Team is a very flexible partner who is always ready to adapt to rapid project design changes and high standards requirements, and go the extra mile to make it happen.
Head of Delivery
Strategic projects
More Solutions
Get Free Demo UX Testing and PDF with Design Trends in 2020