Competitive Matrix

Competitor Analysis Matrix, or How to Defeat Opponents in the Away Battle

Learn from your competitors’ mistakes analysing their sites, apps and social media.

Before releasing a new product or updating an old version, any company, regardless of the fact whether it is a startup agency or a B2B organization with long experience history, should conduct a detailed in-depth data audit of their offer. The aim is to find its uniqueness and value on the market. In order to form a powerful advantage strategy to succeed among rivals for your niche, 4testers recommend business owners to apply a competitive strength assessment matrix and see how competitive landscape matrix can benefit the development process. The analytics procedure includes such checks like competitive analysis UX and competitive strength matrix performed with crowdtesting elements.

Want to check which features you lack to become number 1? Wish to discover whether your content environment is understandable or completely annoying? Then 4testers is always up in arms to perform a 360-degree research of your service to find its strength factors and vulnerabilities in terms of comparative analysis with competitors. Just go on reading this overview!

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Competitor Matrix Services Overview

We are not going to beat around the bush: competitor matrix is the form of evaluation testing which compares one business with other rivals in accordance with a set of selected criteria. On the one hand, this procedure helps companies analyze their competitive landscape. On the other hand, it enables them to define key steps to change or upgrade improvement course to achieve greater results. Overall, 4testers will be glad to present you the following types of competitive crowd research reports:

Industry Grid

Our experts use this analysis technology to provide you with a general concept of what firms are presented on the market and which software actually can become your opponents in the nearest future. Basing on the level of customer satisfaction (CS) and market presence (MP), we subdivide organizations to define who are ecommerce leaders (both parameters are at a decent level), contenders (bonus for great MP, but issues with CS), niche solutions (both MP and CS are low), and high performers (high CS, but low MP). Want to get feedback on how your target audience evaluates your services? Then this offer is a hit-the-spot.

Competitive Strength Assessment

Giving rates for a service is a common deal. However, to check how effective your own product is in comparison to other sites/applications/software may be a huge challenge. 4testers can cope with even the most complicated tasks — our suite of advanced remote, automatic, manual, and crowdsourcing tools are always ready for a new battle.

When it comes to competitive strength assessment, many men — many minds, you may say. And will be partly wrong. Our experts, along with remote testers, will evaluate a list of rivals according to key analysis factors. After several calculations, we are ready to present you statistical data which rank organizations as for their proximity to perfect parameters. In such a way, you will get a critical perspective of your strengths and explore the reasons why the opponents turn out to be more or less successful.

Our Clients Testimonials

We would like to highlight efficient business processes, accuracy and rapidness of results processing, ability to quickly respond to any kind of request, continuous effort aimed at improving quality of provided services, quality control at all stages and great collaboration between members of the project team. We have a solid 3-year experience in conducting projects in cooperation and ready to recommend this company as a reliable and experienced supplier.

Retail Processes and Mindset department

Team leader Retail Processes and Mindset

We are working in project covering 37 countries and 4 continents. Team is a trustworthy partner who is ready to implement global project design and high standards requirements. I am ready to recommend colleagues as experts in the field of market research.

HQ, Global Management

Global Sales Management

We have successfully conducted unique voice recognition application-testing project in several European markets.
Project covered thousands of unique testers, multiple languages, iOS and Android devices.
Company is a reliable partner that delivers high-quality data as promised according to our specifications.
The cooperation was excellent and we are looking forward to possible further joint projects.

Marketing Manager

Marketing Department

I would like to share my positive experience.
We are working in the framework of new application development, covering:
- Alfa and beta UI/UX app testing;
- Bugs finding;
- User experience journey.
We are currently covering markets in 3 regions (EMEA, LATAM & North America)
Team is a very flexible partner who is always ready to adapt to rapid project design changes and high standards requirements, and go the extra mile to make it happen.

Competitor Analysis Matrix, or How to Defeat Opponents in the Away Battle

Competitor Matrix Services Overview

Industry Grid

Win/Loss Matrix

Feature Comparison Matrix