Business Competitor Analysis: Inquiring Websites, Apps, and Social Media
Performing Competitor Analysis of Digital Marketing
This study includes:
Company competitor analysis
Website competitor analysis
Social media competitor analysis
Market analysis
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Competitor Site Analysis and Evaluation
Nowadays we can hardly imagine any company without a website, no matter what services business offers to consumers – B2B or E-commerce. A website, its content, UX design, usability – these are the first things the customers will pay attention to.
For example, you have launched a website and think that it is good enough for selling your product. You have also examined the competitors’ pages, which in your opinion were satisfying.
Can we say that you have conducted competitor analysis?
Why is it worth turning to the marketing experts for in-depth audit?
Firstly, it is better to cover a big group of people to get more objective opinion.
Secondly, you have to test websites and applications using different devices. But the most essential thing is that the respondents should be representatives of your target audience. Just using this approach, we can check whether UX design is good or not.
Social Media Competitor Analysis
UX Design Testing
Going beyond the UX design testing, we specialize in carrying out a crowd research that is aimed at identifying how different communication channels can complement each other. We will find the approach that promotes sales and attracts new subscribers, forming their loyalty, and keeping them updated about new products.
Analysis of Digital Channels
Our goal is to analyze the universality of sales channels, as for example young people are more likely to prefer chatbot or notifications in applications/ messengers rather than email marketing. So, we use crowdtesting and involve people who match your target audience, and search for profitable sales channels.
Collaboration of Channels
We can also track how digital channels collaborate. For instance, a customer was looking for a particular item and even visited an online store, but did not place an order. During the next 3 days he will see advertisement of this item when he opens social media or other websites.
Finally, which patterns and differences shall we dig for on the competitors’ pages comparing to yours?
Whether UX design/context are convenient for users.
What communication and sales channels competitors have.
Whether these channels are comfortable or not.
Whether advertisement is personal or universal.
How all the sales and advertisement channels are working together.
Competitive Analysis UX: 4testers Commitment
Basically, our agency will prepare analytics presenting a detailed competitor’s customer journey map through digital channels. You will see the entire shopping process starting from surfing the net, and ending with becoming a loyal customer/ inviting friends/ using a loyalty program. Based on this landscape, you can use the advantage of knowing the best competitors’ sales technology, and thus build the most effective strategy in your business environment.
Our Clients Testimonials
We would like to highlight efficient business processes, accuracy and rapidness of results processing, ability to quickly respond to any kind of request, continuous effort aimed at improving quality of provided services, quality control at all stages and great collaboration between members of the project team. We have a solid 3-year experience in conducting projects in cooperation and ready to recommend this company as a reliable and experienced supplier.
Retail Processes and Mindset department
Team leader Retail Processes and Mindset
We are working in project covering 37 countries and 4 continents. Team is a trustworthy partner who is ready to implement global project design and high standards requirements. I am ready to recommend colleagues as experts in the field of market research.
HQ, Global Management
Global Sales Management
We have successfully conducted unique voice recognition application-testing project in several European markets.
Project covered thousands of unique testers, multiple languages, iOS and Android devices.
Company is a reliable partner that delivers high-quality data as promised according to our specifications.
The cooperation was excellent and we are looking forward to possible further joint projects.
Marketing Manager
Marketing Department
I would like to share my positive experience.
We are working in the framework of new application development, covering:
- Alfa and beta UI/UX app testing;
- Bugs finding;
- User experience journey.
We are currently covering markets in 3 regions (EMEA, LATAM & North America)
Team is a very flexible partner who is always ready to adapt to rapid project design changes and high standards requirements, and go the extra mile to make it happen.
Head of Delivery
Strategic projects
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