Unfortunately, global events, regardless of their character, can’t but influence the ecommerce atmosphere. 4testers services will help you define which information channels are of a bigger importance (for instance, a younger generation platform is Instagram mainly, while older individuals feel comfortable with newsletters and emails)
Ecommerce in different countries has its own peculiarities, for sure. If you want to expand your business, you have to understand your multicultural target audience. In this perspective, crowd research and comparative audit of similar solutions on the market will promote realizing how to make your offer more valuable and unique.