Social Media Market Research: a Crucial Key to Successful Brand Promotion
Taking into consideration the overall popularity of instant messengers and other digital communication platforms, using social media for market research is extremely wide-spread. A qualitative content analysis is social media treasure. However, some firms just start their way of beneficial social media audience research. The more a company understands their customers’ purchase potential and demand, the better research proposal on social media they can make.
Social Media Content Analysis
Instagram environment suggests a more friendly and easy-going communication, so advertising is to correspond to this so-called requirement. Here people are more accustomed to participating in several campaigns, discounts, lotteries, etc. Briefness is preferable. Our experts are always there to help you define whether your offer is going to interest potential customers.
LinkedIn offers a more professional background where content evaluation is based on terms of brand’s strength. With our services, you will be able to know which presentation approach will be suitable for your target audience.
Overall, Facebook may be a combination of the previous two platforms. It promotes a promising work environment for remote forms of activities. What we offer is to use the benefits of crowdsourcing services to find out which strategy will be more efficient. Crowd research allows performing a data-rich comparative analysis of people’s insights.
Social Media Research Study
Specify your problem and objectives to cover
Social media can become a synonym to a strong information source. It is a must to develop your main issue that you will be able to solve after the social media market research. Otherwise, it will be a pure waste of time and other resources. In this case, to limit a wide range of search factors is a direct way to receive a true-to-life landscape of your business progress. For instance, looking for the product's strengths and weaknesses is a nice idea, but you are also welcome to leave a space for improvisation not to miss important but completely unexpected details.
Analyze received information
This stage offers a nice chance to answer your objectives. After all necessary feedback from customers’ and potential users was collected, it is a high time to create a unified concept of what promotes increased shopping activity, which services attract more attention, and how you can benefit your retail success.
Locate your market research
It is a proactive decision to focus on a particular type of social media or just select one of them depending on your research objectives.
Organize achieved data
Not necessarily your information will be presented in the form of text only. A crucial task for any product developer is to keep his documentation in order.
Develop key search terms
Many men equal many minds! During this stage it is a great job to place yourself on the consumers’ side and check how they perceive your services. If you have issues with it, crowd testing may come in handy.
Create a to-do-list
When we’ve got research results, the final task is to strategize and apply achieved knowledge on practice. Among them, it is an analysis and improvement work on social media strategy on such platforms, as Twitter, Facebook, LinkedIn, etc. Due to chat bot, it will be easy to define which platforms will be the most effective advertisement and stay-in-touch channels to reach the highest feedback from every customers’ category.
Our Clients Testimonials
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Retail Processes and Mindset department
Team leader Retail Processes and Mindset
We are working in project covering 37 countries and 4 continents. Team is a trustworthy partner who is ready to implement global project design and high standards requirements. I am ready to recommend colleagues as experts in the field of market research.
HQ, Global Management
Global Sales Management
We have successfully conducted unique voice recognition application-testing project in several European markets.
Project covered thousands of unique testers, multiple languages, iOS and Android devices.
Company is a reliable partner that delivers high-quality data as promised according to our specifications.
The cooperation was excellent and we are looking forward to possible further joint projects.
Marketing Manager
Marketing Department
I would like to share my positive experience.
We are working in the framework of new application development, covering:
- Alfa and beta UI/UX app testing;
- Bugs finding;
- User experience journey.
We are currently covering markets in 3 regions (EMEA, LATAM & North America)
Team is a very flexible partner who is always ready to adapt to rapid project design changes and high standards requirements, and go the extra mile to make it happen.
Head of Delivery
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