There is no person in a whole world who has never heard about AR and VR technology. We have no doubt that augmented & virtual reality will develop greatly
It is predicted that augmented reality market and virtual reality market bulk comes to the point of 215 billion USD by 2021. In addition, the growth expectations are not strict and can be changed due to the consumer behavior and business development. Besides, another technology is added that combines all digital initiatives. Mixed reality integrates the real world and cyber objects. In MR, you interact with and manipulate both physical and virtual elements and surroundings operating next-gen sensor and image technologies.
This is a special period in market evolution. Are you ready to decide what reality to apply in your business and what technologies to develop and supply worldwide? Today, we are going to tell you about the most popular theme at the moment — virtual reality.
Simulated 3D environment is a technically created world transmitted to the person through his senses: sight, hearing, touching and others. Although the possibilities of VR are not yet available to the mass consumer, some well-known companies are fully engaged in the development of these technologies.
Virtual reality solutions imitate both the interaction and response to the adventure. VR technology has given us the opportunity to experience our daily activities from an unusual point of view. We can not only interact with the world that we could only imagine, but also play with our feelings.
Since computerized simulation in the games reaches the users faster, video game developers do not miss out the chance to explore new possibilities. VR has improved the structure of video games. It has provided multiple ways to enjoy the games.
Moreover, the amusement industry has become an important sector for the virtual reality technology in such areas as virtual museums and theme parks, interactive exhibitions, performances, theatres, and other services.
In an increasingly competitive consumer environment, the brands are constantly trying to differentiate themselves and encourage more active customer engagement. There is ample evidence that this technology is not just another hobby. About a quarter of PWC's organisations from different sectors are ready to make significant investments in VR in the nearest years.
However, understanding how to apply cyberspace in the best possible way is not the only barrier for the businesses. Validation is one of the biggest challenges. Simulated reality has a submerged component that makes any automated or laboratory test execution of the technology ineffective.
In order to ensure high involvement of AR/VR experiences, the major brands work with us to build a comprehensive validation strategy.
As artificial environment evolves, the companies face the challenge of embedding this unique technology into their digital platforms in a way that improves rather than distracts their overall customer service. For these purposes, they apply VR testing.
Cyberspace is rapidly evolving, conquering the spheres beyond amusement and game industry. Virtual reality apps can penetrate many sectors, delivering additional opportunities for training, testing, simulation, and customer service.
For example, in educational projects virtual reality has established in a simulator format. The retailers are looking for the new ways to sell their goods, and simulated presence in a store may become a popular service when shopping. With the help cyberspace, customers will be able to feel the effect of personal presence at public events — thus, you can save on buying expensive tickets.
Evaluate the VR application to check what's not operating as expected and obtain some idea how to improve it. Virtual reality testing will give you the right feedback. 4testers agency offer you crowdtesting, the main advantage of which is the diversity of devices and opinions.
On the other hand, you should check whether there are any bugs in a software. Any error can greatly affect and interfere in the process of user interaction with your product. There are no limits to create an excellent impression. The more scenarios you check, the better for you: the users will immerse themselves in a newly created world and spend more time having a great gaming experience.
User testing allows to find arising issues, so you will have enough time to fix the problems and make improvements. You will need to make sure that a player understands the game and does not quit because he doesn’t know what to do next. Also, testing is good for generating fresh ideas. For instance, it can be a tactical user analysis and examination to decide what to create next.
We consider that such software should be tested often, because its designing is not a one-day event. When the first episode prototype is ready, it is the right time to carry out validation procedures.
It is essential to test the drafts (and not interactive paper prototypes) to preview the scenes, paper VR prototypes (skyboxes), storyboards for VR, early blocking (objects location). You should also examine some small details to check the color palette, scales, location and approximate distances. It's easy to test big volume prototypes (gray box) to see the interactions. Just add a couple of gray boxes (cubes, planes, spheres, etc.) into Unity and employ them as objects. Just as the design specialists make frames for the websites and applications, we can apply primitive shapes instead of the items.
According to the purpose of examination, usability testing is aimed at answering such questions as how to attract a user to spend more time playing and how to improve his gaming impressions.
In order to reach this goal, with the help of testing you can find out what may lead to the game interruption. The causes are numerous: the bugs in the game or in the code that result in lags or destroy the game from inside while the developer thinks that the users just exit the app. Besides, the bugs can influence the speed of loading. In addition, badly developed simulated environment may trigger motion sickness, eye strain, etc. Sometimes there are issues with the contrast and colours, and the users simply do not see the user interface.
You’ll definitely want to test an app on your target audience. Crowdtesting offers the best solution for this purpose. By applying this method, you easily get all-in-one — the desired diversity and experienced testers. The experts will be able to pay attention to the bugs and provide you with the structured feedback.
In the process of checking, make sure to compare New Users (individuals who have no practice of dealing with computerized simulation or individuals with a little experience who are not aware about that) with mature VR users (those ones who interact with cyberspace on a regular basis, probably have a VR gadget, or actually produce it for simulated environment). It is obvious that everything depends on your TP, but as usual the most popular testers are New Users.
Another important thing to consider is investigating the context and tracking the customer’s journey. User path includes a range of feelings and emotions, drivers, actions, communication and other touch points. Investigate this experience. Try to find out why the users choose your VR application. Do they need it for studying, leisure, or entertainment? In which sphere do they plan to apply this sort of software? So, crowd testing can help to answer these questions of study with ease!
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