Usability Testing Techniques

It’s not necessary to have a huge experience in UX testing in order to conduct a qualitative study, but it’s important to have an idea of ​​what each method is. Below you will find 8 ways to help you solve the problem of your product.

  1. UNMODERATED LEVEL TEST

A modern test is a session in which a user performs tasks independently, without the participation of a moderator. This method of testing UX usability is a quick and inexpensive way to gather information about your target audience.

  1. MODERATED IMPROVEMENT TEST

The moderator supervises the members and leads them when they are testing in person or remotely online. In simple words, this is a remote user testing. Moderated research allows you to conduct a session with your participants in real time in order to better understand their behavior and more deeply examine any pain points and problems with usability.

  1. A TRAVELING TEST

This type of usability testing involves randomly selected test members from public places. It takes the form of request for fast testing in exchange for a small fee.

  1. LABORATORY TEST

This technique assumes that the participants in the usability testing laboratory must fulfill the tasks on any gadgets they have. While they are doing this, the coordinator monitors their behavior and asks them questions. Stakeholders and other team members can also take notes behind a one-way mirror. All participants are tested under the same conditions, which facilitates the comparison of results.

  1. CARD SORTING

It is a fast, low-cost and reliable technique that helps in the website design process. The card sorting method allows you to create a general information structure on your site, and also gives recommendations on the design of navigation, menus and possible options for sorting information into groups.

  1. CLOSED CARD SORTING

Reverse card sorting or private card sorting involves a request from the members to group the items or cards into categories that are already defined. As in case of card sorting, participants will also provide explanation for their choice to place the cards in the appropriate group.

  1. A / B TESTING

A method of comparing two versions of an application or website usability testing to each other to find out which version works best.

  1. SCREEN RECORDING

The method involves the actions of participants who remotely perform the tasks assigned to them to record their using a software.

When used correctly, all of these UX methods can prevent the companies from releasing or developing a product that will not be sold. Thus, user testing can lead to the creation of a product that meets your user expectations.

The choice is yours, but you should also pay attention to the reasons why testing will be a good investment for you.

  • You only get one chance to make a good first impression. If a user downloads your application and finds flaws in it, he is unlikely to ever use it again. It works even if you fix these shortcomings.
  • As a developer, you have an accurate idea of ​​your product. And of course, you expect to end up with exactly the functionality you planned. Thanks to the efforts of QA-specialists, your potential customers will not face unpleasant surprises. The final product will meet the user expectations and satisfy their needs. And this is the shortest path to profit.
  • If you eliminate all the shortcomings in a timely manner, the consumer will not need to restart the application, waste time fighting the bugs until the application gets hung.

We believe that our client has every right for an accurately functioning application, without failing to meet the deadline. Therefore, a client should be able to use the product immediately without encountering dozens of bugs and errors. And since QA specialists are focused on ensuring that the product meets customer expectations, the application will work correctly without harming your nervous system and busy schedule.

If there are any problems with interface usability, it is not necessary to immediately resort to usability testing techniques. There are some problems that are most common on sites and are easy to fix.

Check the site’s technical specifications — how fast it is loading, whether there are any errors when filling out the web forms, or whether the images are displayed correctly. Sometimes fixing technical errors significantly increases the level of usability without additional testing.

Check if the website has adaptive design versions for other devices: mobile phones, tablets, and so on.

With more and more users accessing websites from smartphones, it is extremely important to develop an alternative version of the site for mobile devices.

Use only quality content. High-quality images, competent and useful text can increase the level of usability only due to the user positive impression of the content.

Usability testing helps determine the basic needs of the audience and problems in using the software. Testing can be carried out independently or referring to special laboratories. It is important to correctly define the problems and set the tasks for respondents: take into account the target audience of the platform, the environment during testing, the personality of moderator, and so on.

Pay attention to competitive analysis.

This is an important part of your strategy, and it should not be missed. Identify your competitors and evaluate their strategies to determine their strengths and weaknesses in relation to your own products or services. Competitive analysis is a critical part of your company’s marketing plan.

Don’t forget about UX competitor analysis. 

This includes evaluating competitors’ sites to check out their design for the users. With little experience dealing with competitors, the analysis is good for giving you an idea of what consumers want and how it can be improved.

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