Сlient is a multinational telecommunications company. It predominantly operates services in the regions of Asia, Africa, Europe, and Oceania. Company is a leader in technology communications through mobile, fixed, broadband and TV.
At some point the client has decided to broaden their coverage and products line by developing the app. In order to ensure that its advantages among other competitors stand out and that it will meet the audience’s requirements, the need arose in gaining the maximum detailed feedback and public’s opinion before the product’s launch. Considering the specifics of the app, among common points to focus on, such as UI, flawless operations, ease of use and others, it was crucial to ensure that people consider it safe and reliable enough to trust it with personal information. In addition, the app was developed for wide audience, of different age groups and backgrounds, which was expected to have significant influence.
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