The whole world was caught by the COVID-19 pandemic. Your scheduled usability testing has been postponed, but the need for remote testing is growing, and you have to decide what to do. Digital resources have plenty of information about such studies as crowd testing, social media audience research, or business solutions during the quarantine, but it’s you who have to make up your mind. You need to understand and evaluate both positive and negative aspects before making this decision to be as effective as possible.
One of such resolutions will be to choose the most successful remote unmoderated test. In a world of ever-evolving technologies and unprecedentedly high competition between online businesses, success often depends on the intuitiveness of web interfaces design. Simple and clear websites have a higher conversion rate, therefore, they bring in more profit.
Unmoderated usability testing, also known as asynchronous testing, is conducted on the Internet for the user’s convenience. The tasks and instructions could be delivered via video or voice records, and then the tester has to click on the button to start the inspection and record his video and audio. Just like in a moderated check, the users are asked to express their thoughts and emotions, but in this case there is no intermediary person who would ask additional questions. Unmoderated testing is available through numerous Internet sites and can be significantly cheaper than moderated one.
The main advantage of selected method is that it allows you to stay at home during the worldwide COVID-19 pandemic. Besides, it is effective not only in quarantine and self-isolation. Let’s consider the full list of benefits.
You do not have to spend a lot of time on administration. The research is conducted in such a way that there is no need to manage the schedule, location, or worry about what the participants refuse to check.
Many remote unmoderated checking tools also offer features that can help you speed up the research process even more, for example:
Conducting your own check up is usually very difficult, burdensome and expensive.
Remote unmoderated testing also eliminates the need for you and your company to purchase any additional application software. For this, all you need is a computer and Internet connection to configure and analyze validation.
Moderated testing usually limits the abilities of available participants of analysis, because you need to be present to moderate the test. Besides, checking itself is usually carried out during the day when most people are busy. This means that participants who are engaged in a moderated test are usually students, unemployed people, or freelancers who can choose any convenient time.
You will attract almost everyone who wants to take a test, because the users can take part anytime and anywhere, using the remote unmoderated testing tools.
Using such a way allows the participants to stay in their familiar environment. In other circumstances, a person may feel uncomfortable without having freedom to choose the device for check up.
As with any other method, remote unmoderated testing has advantages and disadvantages. It is important to understand both sides for the most effective solution for your business.
A deeper search of a specific answer can be very important to fully understand your participant’s experience. Unfortunately, asking additional questions on the go is not possible with unmoderated testing. If you have not included a specific question in your script, it is most likely the participants will not answer it.
Failure to moderate also means less flexibility if something goes wrong. For example, a participant may misunderstand a question or a task, or accidentally click on the wrong button and go to the wrong section of your website or prototype without even realizing it. That is why it is recommended to run a sample before starting the main project.
In order to make the right decision, you need to consider all advantages and disadvantages. Make your own effective strategy using our tips:
Remember, a lot of agencies have suffered losses. In current situation, it is important to maintain prudence. Make the right decision — place greater focus on target audience interested in your products and services.
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